Weinmann & Schanz transformed multilingual content operations across 80,000+ products by upgrading their AEM-integrated DeepL translation workflows. Comwrap Reply delivered cloud-native deployment, glossary management, and translation memory integration—cutting manual translation effort by up to 90%.

The Challenge

With 80,000+ SKUs across multiple European markets, Weinmann & Schanz faced mounting translation bottlenecks. Manual workflows couldn't keep pace with catalog growth. Inconsistent terminology across languages eroded brand quality—and the existing Microsoft Translate integration no longer met their standards.

The Solution

AI-Powered Translation Built Into the Content Chain

Comwrap Reply upgraded and expanded the DeepL AEM Extension to turn translation from a manual bottleneck into a scalable, governed content operation.

The solution centers on four capabilities:

• Cloud-Native Deployment via AEM Cloud Manager — A clean, compliant deployment model with a ready-to-install package. No manual server intervention, no deployment friction.
• Glossary Management UI in AEM — Content teams create, edit, and assign DeepL glossaries directly within AEM. Each target language carries its own glossary, ensuring industry-specific terminology stays consistent across every market.
• Translation Memory Integration — Automated reuse of previously approved translations through TM and glossary inclusion in every DeepL API call. This drives consistency and eliminates redundant translation cycles.

The result: a translation engine embedded directly into WS's AEM-based content supply chain—scalable, governed, and ready for international growth.

How we did it

Deep AEM Integration with DeepL API and Cloud Manager

The project required deep integration between Adobe Experience Manager, the DeepL API, and AEM's cloud-native deployment infrastructure.

Comwrap Reply built a custom AEM extension with a structured UI for glossary management—enabling non-technical content teams to maintain terminology standards without developer involvement. The extension integrates translation memory (TM) directly into AEM's translation project workflows, ensuring every API call to DeepL carries both glossary rules and historical translation context.

Deployment was re-architected for AEM Cloud Manager, replacing legacy deployment models with a compliant, repeatable ZIP-based rollout. This ensures future upgrades and patches follow Adobe's cloud-native standards.

Key technologies:

• Adobe Experience Manager (AEM) — content management and translation project orchestration
• DeepL API — AI-powered machine translation with glossary support
• AEM Cloud Manager — CI/CD deployment pipeline
• Translation Memory (TM) — automated reuse of approved translations

About the Client

WS Weinmann & Schanz GmbH is a leading German mail-order wholesaler for the sanitary, heating, and climate (SHK) industry. Founded over 40 years ago in Balingen, Baden-Württemberg, the family-owned company has grown to approximately 700+ employees and serves SHK professionals across Europe. With a portfolio of over 85,000 products spanning installation, heating, sanitation, ventilation, electrical, and tools, WS combines deep industry expertise with a strong digital commerce and logistics backbone. The company also operates subsidiaries including TBS France and the E27 electrical wholesale brand.