

Adobe Edge Delivery Services
Creating a High-Performance Comwrap Reply Digital Platform
By Szymon Sznajder
We are Comwrap Reply
We chose to develop our website using the latest in digital technology.
Core Technologies
- Adobe Edge Delivery Services as the backbone of our platform
- Google Drive as our content management system
- Fastly as our content delivery network to maximise performance and speed
Our primary objective was to create a fast, user-friendly platform that seamlessly integrates with other services, showcasing our commitment to leveraging advanced technologies to meet modern digital standards. This project highlights our dedication to staying at the forefront of digital innovation.
Customer Objectives
We had a few clear goals for this project:
- Build a robust and scalable website using Adobe Edge Delivery Services.
- Use Google Drive as a document-based content management system to simplify content handling.
- Ensure the website is fast and performs well for a smooth user experience.
- Seamlessly integrate with third-party services to enhance functionality and user engagement.
Challenges
- Google Drive Integration: Making sure Google Drive works efficiently for content management.
- Performance Optimisation: Ensuring the website is quick and responsive.
- Custom Blocks Creation: Developing tailored content blocks to meet specific design and content needs.
- Third-party Services Integration: Managing the inclusion of various external services to expand the website's capabilities.
- Delivery Speed: Keeping the website's loading times fast for better user satisfaction.
- Infrastructure: Creating a strong foundation that supports future growth and scalability.
Solution
To achieve those goals and tackle the challenges, we did the following:
- Website Delivery within 4 Weeks: The project was executed and delivered within an ambitious timeline of just four weeks, demonstrating our ability to work efficiently under tight deadlines while maintaining high standards of quality.
- Utilise, Enhance, and Optimise Google Drive as a CMS: We leveraged Google Drive as the document-based authoring system, optimising it to serve effectively as a CMS. This included enhancing its functionalities for seamless content management, collaboration, and version control.
- Integrate Adobe Launch and CookieBot: Adobe Launch was integrated to efficiently manage tags and streamline data collection across the website. Additionally, CookieBot was implemented to handle cookie consent, ensuring compliance with data privacy regulations and enhancing user trust.
- Enrich Page Metadata: The website's page metadata was enriched to improve search engine optimization (SEO) and ensure content is easily discoverable. This involved adding structured data, including Schema.org capabilities, optimising meta tags, and aligning content with best SEO practices. These enhancements help search engines better understand and index the website’s content, improving visibility and search rankings.
- Using Google Lighthouse for Performance Tests: We conducted thorough performance tests using Google Lighthouse, evaluating the website across four key areas: Performance, Accessibility, SEO, and Best Practices. This ensured that the site not only delivered high performance but also met industry standards for usability and accessibility.
- Create Several Custom Components: Custom components were developed to integrate various APIs and deliver dynamic content, ensuring a personalised and interactive user experience. These components facilitated real-time data exchange and enhanced the website's overall functionality.
- Usability and Scalability: The website was built with a strong focus on usability and scalability. The user interface was designed to be intuitive and user-friendly, while the underlying infrastructure was built to support future growth and additional features.
- Code Management and Hosting: The website’s code is stored in GitHub, facilitating easy maintenance, version control, and scalability. This setup ensures that updates and new features can be efficiently managed and deployed. The website is hosted via a Content Delivery Network (CDN) provided by Fastly, which significantly boosts and speeds up content delivery. This ensures that users experience fast load times and reliable performance, even during peak traffic periods.
By addressing these areas, we delivered a comprehensive digital platform that meets our needs now and in the future. This project highlights our ability to deliver high-quality, scalable solutions within challenging timeframes.
Summary
We went all out to create an exceptional digital platform. This isn't just any website—it's lightning-fast, incredibly user-friendly, and operates seamlessly. By focusing on these critical areas, we've developed a solution that's not only top-tier today but will continue to serve effectively for years to come. We didn't waste any time either; we delivered everything on schedule, showcasing our expertise in providing high-quality, scalable solutions, even under tight deadlines.
What are you waiting for?
If you’re looking to take your business to the next level, Comwrap Reply can help you achieve this. Get in touch with us today to discover how.