Commerce
Digital Learning Commerce, Reimagined
ADG replaced legacy systems with a scalable, AI-ready training commerce platform—powered by Adobe Experience Cloud and Comwrap Reply.
The Challenge
Modernize ADG Campus into a future-proof, B2B-ready learning commerce platform that supports personalization, scale, and operational agility.
The Scenario
The Solution
Enabling Scalable Learning Commerce at ADG Campus
Comwrap Reply designed and delivered a fully integrated digital learning marketplace, built to handle the complexity of ADG’s business model and future ambitions. Adobe Commerce was deployed to support dynamic seminar configurations, modular service bundles, and real-time inventory.
Adobe Experience Manager was used to power a compelling, brand-aligned digital experience with flexible content delivery. To enable personalization at scale, Adobe Marketo was implemented for automated lead nurturing and customer journey orchestration.
The platform was tightly integrated into Microsoft Dynamics, enabling smooth synchronization of PAX data, availability, booking flows, and CRM data. The result: a seamless experience from discovery to post-training follow-up—tailored for both administrators and learners.
How we did it
At the heart of the transformation was Adobe Commerce—a robust platform that allowed us to model ADG’s complex training products and attach additional services like accommodation, catering, and software-based participation models. We configured Adobe Experience Manager to deliver content-led discovery journeys and seminar landing pages that dynamically adapt based on customer profiles.
Adobe Marketo enabled segmentation, triggered email sequences, and re-engagement campaigns to drive participation and reduce no-shows. Deep integration with Microsoft Dynamics ensured synchronized PAX data, seminar metadata, and real-time availability for rooms and resources. From seminar templates to multi-variant pricing, everything was designed to empower ADG’s team with agility and control.
The Results
The ADG Campus is now a scalable, user-centric learning commerce platform. Clients can book complex training journeys in minutes, not hours.
ADG has cut support costs, accelerated innovation cycles, and dramatically increased self-service capabilities. With Adobe Experience Cloud in place, ADG is ready to scale its digital learning offering, improve customer engagement, and evolve the business—confidently and independently.
Akademie Deutscher Genossenschaften (ADG)
The Akademie Deutscher Genossenschaften (ADG) is the leading education and training institution for the cooperative sector in Germany. Based at Schloss Montabaur, ADG delivers executive education, management training, and corporate learning solutions to financial institutions, cooperatives, and enterprises across Germany and Europe. With over 60 years of experience and a focus on innovation, ADG equips leaders with the skills and insights to thrive in dynamic markets.
Replatform Learning. Accelerate Growth.
From training to transformation—let’s build a scalable learning commerce platform that grows with your organization.