DKV Mobility replaced a legacy CMS and aging e-commerce system with a unified Adobe Experience Cloud platform — launching 15+ localized websites, cutting content publishing time by 75%, and delivering a seamless research-to-checkout experience across European markets.

The Challenge

DKV Mobility's digital presence ran on siloed legacy systems — a FirstSpirit CMS and NOPCommerce shop — leaving 400,000+ customers across 50 European markets with fragmented experiences, slow updates, and no path to personalization or scalable growth.

The Solution

One Platform for Content, Commerce, and Growth

Comwrap Reply delivered a full "lift and shift" of DKV's digital ecosystem onto Adobe Experience Cloud — merging content management, e-commerce, and backend integration into a single, scalable platform built for multi-market expansion.

Adobe Experience Manager (AEM) replaced FirstSpirit as the central content hub. AEM now manages all corporate content, product pages, and country-specific sites from one repository — supporting 12+ country websites with plans for 25 locales. Content editors work in an intuitive WYSIWYG interface with language-specific permissions, enabling localized publishing without IT dependency.

Adobe Commerce replaced the legacy NOPCommerce shop. Fuel cards, toll devices, and related services are now sold through a fully integrated storefront — embedded within the content experience so customers move from research to purchase without friction. Custom checkout logic handles local compliance (tax ID validation for France and Italy), while advanced fraud prevention via Dun & Bradstreet, IBAN verification, and Pennydrop screens orders automatically.

A custom middleware layer (DXPgw), deployed on Microsoft Azure, connects the Adobe front end with SAP ERP, Microsoft Dynamics CRM, and the PIM system in real time. Orders flow directly into SAP, customer data syncs with Dynamics, and product updates from the PIM appear on the site without manual intervention.

Adobe Edge Delivery Services powers headless content delivery through a global edge network — significantly improving page load performance across all markets. Adobe Live Search provides unified, AI-driven search across content and product catalogs. Keycloak delivers enterprise-grade single sign-on, giving customers one set of credentials across all DKV digital services.

The platform also introduced automated PDF generation for fuel station directories, preferred fuel station selection with personalized discounts, post-purchase app promotion, and full HubSpot integration for marketing automation — including abandoned cart flows, lead capture, and transactional email triggered through the middleware.

Content migration from the legacy CMS was automated using custom Python scripts and YAML transformation rules, with thousands of pages and assets migrated without data loss. The cutover was executed with zero downtime — a DNS switch during off-peak hours — ensuring uninterrupted service for DKV's customer base.

How we did it

Cloud-Native Architecture, Agile Delivery

The project followed an agile delivery model with iterative sprints, moving from solution design through MVP to multi-market rollout.

Architecture: The platform runs on Adobe Experience Manager as a Cloud Service for content and Adobe Commerce Cloud for transactions — both cloud-native, with Adobe handling patches, scaling, and infrastructure. A stateless middleware (DXPgw) on Azure manages all integration logic via secure APIs, using OAuth 2.0 and Keycloak for authentication between systems.

Integration depth: SAP ERP handles order processing and billing. Microsoft Dynamics 365 CRM manages leads and customer data. HubSpot powers marketing automation and transactional emails. A PIM system syncs product data to Adobe Commerce. Each integration was scoped and delivered as a discrete workstream to minimize risk.

Performance engineering: Adobe Edge Delivery Services delivers content from the nearest edge node per region. Akamai CDN and Fastly (within Adobe Commerce Cloud) handle asset caching and traffic spikes. The result: pages that previously loaded in ~4 seconds now load in ~1 second — a 3–4x improvement.

Content migration: Thousands of legacy pages were extracted from FirstSpirit using Python scripts and YAML-based transformation rules, then mapped into AEM's component structure. Assets were bulk-migrated into AEM Assets. Product data was transferred to Adobe Commerce's catalog. Multiple trial migrations ensured accuracy before the final cutover.

Security and compliance: Keycloak provides enterprise-grade SSO integrated with DKV's customer portal. OAuth tokens secure all middleware communication. Checkout includes automated fraud screening via Dun & Bradstreet financial checks, IBAN name verification, and Pennydrop. Cookie consent management and GDPR compliance are enforced consistently across all country sites.

DevOps: GitLab CI/CD and Adobe Cloud Manager enable zero-downtime deployments through staged pipelines. New Relic monitors application performance across the commerce stack. The architecture supports rapid market additions — each new country site inherits the global template and can be localized in days, not months.

Global-local model: One codebase and one content repository serve all markets, ensuring brand consistency and centralized governance. Local teams customize content, pricing, and compliance features per country. IP geolocation directs visitors to their local site automatically.

About the Client

DKV Mobility is Europe's leading B2B platform for on-the-road payments and mobility solutions. Founded in 1934 and headquartered in Ratingen, Germany, the family-owned company serves approximately 394,000 active customers across 50+ service countries with around 2,500 employees. DKV provides access to Europe's largest energy-agnostic acceptance network — including approximately 69,000 fuel stations, 893,000 EV charge points, and 24,000 alternative fuel stations — alongside toll billing, fleet management, and VAT refund services.