Storz & Bickel unified its B2C, B2B, and medical e-commerce under a single Adobe Commerce Cloud platform—boosting conversion, compliance, and global scalability.

The Challenge

Multiple stores, manual workflows, and global compliance risks blocked growth. Storz & Bickel needed one platform to support everything—from Israel to Indiana.

The Solution

One Unified Platform. Three Channels. Infinite Scalability.

To power Storz & Bickel’s global commerce ambition, we delivered a modular, multi-tenant solution on Adobe Commerce Cloud Pro—capable of handling consumer sales, medical products, and wholesale distribution within one centralized platform. Each brand—storz-bickel.com, vapormed.com, and b2b.storz-bickel.com—retains its unique identity and requirements, but shares a common architecture, catalog, and core workflows.

This wasn't just a redesign—it was a ground-up replatforming. The new system supports:

• 6 languages, multi-currency, geo-IP redirection, and region-specific compliance logic.
• Custom storefronts with tailored content, pricing, and eligibility rules for B2C, B2B, and regulated medical segments.
• Automated compliance enforcement: legal disclaimers, distributor restrictions, tax validation (via Vertex), and embargo screening.
• Full integration with ERP (Visiofakt) for real-time stock sync and order fulfillment, and QuickBooks for finance automation.

The front-end was rebuilt from scratch with a mobile-first, performance-optimized UI—enhancing discoverability, navigation, and checkout. On the back end, we introduced a B2B dealer portal with self-service ordering, quick reorders, custom quotes, and volume pricing. We integrated UPS/USPS APIs for instant label generation and implemented a complete Returns Management System (RMA) with automated customer flows.

The solution also includes:

• ElasticSuite for powerful search and merchandising
• Adobe Analytics & Target for insight and personalization
• Google reCAPTCHA & fraud prevention for global security
• A scalable CI/CD pipeline and blue-green deployment strategy ensuring zero-downtime releases

It’s not just a storefront. It’s a commerce engine—ready to serve 160+ markets, adapt to future regulations, and scale without compromise. This platform turns commerce into a strategic growth lever—one that’s fully aligned with how Storz & Bickel operates today and innovates tomorrow.

How we did it

From Fragmentation to Orchestration—Delivered in Under 12 Months

We began by mapping every operational dependency—from ERP and finance workflows to logistics, compliance, and customer experience. Then we architected a phased rollout strategy anchored in Adobe Commerce Cloud Pro, ensuring minimal risk and zero business disruption.

We designed the platform with multi-store architecture, allowing centralized product and inventory management, while empowering each storefront to reflect its brand identity, compliance needs, and customer logic. Using Adobe Page Builder, we enabled non-technical users to manage content autonomously—cutting reliance on IT for day-to-day operations.

To handle regional complexity, we built:

• GeoIP detection to route users to the correct localized store
• Custom logic for distributor enforcement (e.g., restricting Israeli traffic from purchasing directly)
• Embargo logic with automated compliance checks
• Vertex integration for real-time global tax compliance

On the technical integration side, we connected:

• Visiofakt ERP for real-time stock, SKU sync, and fulfillment triggers
• QuickBooks for automatic invoicing, payment posting, and financial reporting
• UPS and USPS APIs for shipping label generation and tracking automation
• Global payment gateways, fraud protection services, and security layers (e.g., Google reCAPTCHA)

We also delivered a mobile-first responsive frontend, embedded with rich product media, product recommendations, and advanced search powered by ElasticSuite.

To ensure continuous uptime, the platform was rolled out using a blue-green deployment strategy, backed by full-page caching, CDN distribution, and automated QA pipelines. We load-tested peak scenarios, stress-tested the cart, and validated failover protocols before going live.

Following go-live, Comwrap Reply entered into a structured support and optimization phase, continuously releasing enhancements including personalization pilots with Adobe Target, extended B2B functionality, and regional feature rollouts.

The result: a modular, enterprise-grade commerce foundation, built to serve globally and operate locally—with speed, security, and full compliance by design.

About the Client

Storz & Bickel, a subsidiary of Canopy Growth Corporation, is a German-based global pioneer in vaporization technology. Its medically certified devices are used worldwide in both consumer and professional markets, combining high-precision engineering with a reputation for quality and innovation.