Content Management
Driving Leads Across 12 Brands, 8 Markets
Stellantis&You launched a unified, AI-powered dealer platform across Europe—boosting lead quality and streamlining content at scale.
The Challenge
Create a multibrand, multilingual experience that personalizes navigation, integrates complex data flows, and drives qualified leads—without slowing down content teams.
The Scenario
The Solution
One Platform. 12 Brands. 8 Countries. Zero Compromises.
Comwrap Reply implemented a multibrand, multilingual Adobe Experience Manager (AEM) platform with centralized content and design system governance—enabling seamless rollout across markets and brands.
Algolia powers dynamic vehicle search with advanced filtering and behavioral intelligence. CRM-integrated lead flows via forms and click-to-call are enriched with behavioral metadata, increasing follow-up precision.
S&Y’s data catalogues, pricing, and promotions are imported and refined through a custom dashboard, enabling local overrides and real-time adjustments. Product feeds drive Stellantis’ digital advertising program, while integration with financing calculators supports localized leasing and purchase journeys. RPA automates backend data entry, dramatically reducing manual workload and time to publish.
How we did it
Built on Adobe AEM Sites and Algolia, the solution combines modular content architecture with real-time search and CRM-connected lead workflows. We enabled seamless data imports from S&Y back-end services for vehicle info, promotions, and pricing—then created a lightweight dashboard for local enrichment and overrides. MS Power Automate supports RPA-driven updates for content automation and data management.
All markets operate from a centralized design system with flexible overrides by country, ensuring brand governance and rollout speed. Search and user experience are powered by Algolia, allowing faster discovery and more relevant results—key to lead conversion. We coordinated closely with Stellantis IT, Salesforce CRM teams, and SEO partner Peakace to ensure full ecosystem alignment—without any business downtime during launch.
The Results
The first market went live in July 2025 with daily lead volume increasing steadily from day one. Local dealers now benefit from a consistent user experience, enriched lead data, and faster campaign activation.
S&Y teams publish content faster, optimize pages in real time, and manage local specifics with minimal effort. With additional markets planned by November, the platform is set to become the backbone of Stellantis&You’s digital go-to-market strategy across Europe.
Stellantis&You
Stellantis&You is the retail and service arm of Stellantis, one of the world’s leading automotive groups. With a portfolio of 14 iconic brands and more than 200 dealerships across Europe, Stellantis&You delivers integrated sales and after-sales experiences—digitally and in-store. The division supports both B2B and B2C clients and is focused on scaling high-performance, tech-enabled journeys for local markets.
Build for Scale. Convert with Precision.
Multibrand, multilingual, fully integrated—let’s create a digital platform that drives real leads across every market.