Content Management
A Smarter Web Experience for Webasto
Webasto transformed its global web presence with Adobe Experience Cloud—enhancing UX, personalization, and operational agility across markets.
The Challenge
Unify content, scale personalization, and modernize the digital experience across global touchpoints and user segments.
The Scenario
The Solution
Global Experience. Local Relevance.
Comwrap Reply delivered a state-of-the-art digital foundation with Adobe Experience Cloud. Adobe Experience Manager Sites and Assets became the centralized content hub—supporting Webasto’s global brand presence, product information, educational content, and HR communications.
Adobe Target was implemented to serve personalized experiences tailored by region, audience type, and user behavior. Adobe Analytics provided the visibility needed to optimize these experiences over time. We integrated Webasto’s PIM to ensure consistent and accurate product data and developed a migration strategy to seamlessly transition existing assets from legacy systems. The solution scales across countries while empowering local teams to manage content autonomously.
How we did it
At the core of the transformation was Adobe Experience Manager—used to build a modular content architecture that supports localization, brand governance, and rapid updates. Adobe Assets and Dynamic Media enabled centralized asset management with rich media delivery across devices. Adobe Target fueled the personalization engine, allowing dynamic content variations per geography, persona, and behavioral context. With Adobe Analytics, Webasto now has actionable insight into content performance, user behavior, and regional trends.
We coordinated closely with stakeholders across IT, marketing, HR, and product to ensure alignment and smooth execution—especially during PIM integration and content migration. The result is a scalable, data-informed platform that supports public content, gated customer portal experiences, and internal communications—all in one system.
The Results
Webasto’s new digital platform is live across 25+ markets, delivering measurable gains in user engagement and internal efficiency. Time spent on site grew by 35%, driven by relevance and personalization. Content deployment cycles accelerated by 80%, empowering global and local teams to act fast.
With centralized data, integrated analytics, and real-time personalization, Webasto now operates on a digital foundation designed for long-term growth, user satisfaction, and operational excellence.
Webasto SE
Webasto SE is a global automotive supplier headquartered in Germany. With over 50 locations worldwide, Webasto develops and produces roof systems, heating and cooling solutions, and battery systems for electric vehicles. The company is a recognized leader in innovation and sustainability across the mobility sector. Its digital presence serves OEMs, suppliers, partners, and jobseekers around the world.
Build Smarter Global Web Experiences
Need to scale content, data, and personalization across regions? Let’s build a digital platform that grows with your business.