Events
Making Structured Content Flow at Scale
DITA Content Supply Chain Roundtable 17 March 2026 | Munich
Real-world CCMS insights from industry leaders — hosted by Adobe & Comwrap Reply, March 17, 2026 in Munich
For leaders responsible for documentation, product experience, and digital platforms.
You will learn how to:
- Scale DITA XML–based documentation across products, markets, and channels
- Replace fragmented CCMS setups with a governed, Adobe-native architecture
- Connect technical content with digital experience platforms (AEM, Edge Delivery)
- Reduce content lifecycle cost while improving consistency, compliance, and reuse
- Move from documentation silos to an operational Content Supply Chain
We’ll discuss real world usecases on:
- DITA-based authoring, reuse, and versioning at enterprise scale
- Governance, review workflows, and regulatory readiness
- Omnichannel delivery: web, in-product help, service portals, print, and PDF
- Integration patterns with Adobe Experience Manager and downstream systems
Who Should Attend
- Product, Service, and Customer Experience leaders in engineering-driven enterprises
- Heads of Documentation & Technical Communication
- Digital Platform & Experience Owners
- CIO / CTO organizations with DITA or CCMS responsibility
Speakers
Stefan Gentz
Principal Worldwide Evangelist, Technical Communication at Adobe
Inspiration on the creation of compelling technical communication content
Martin Tunys
Adobe Platform & Delivery Lead, Skoda Automotive
Client-side perspective from a global automotive rollout
Hanna Heinonen
Digital Content Lead at Kone and Service Product Owner for Technical Content Strategy and Technology
Information architecture, user-centered, task-based documentation and dynamic content delivery
Roundtable Details
A customer roundtable hosted by Adobe and Comwrap Reply
Structured content is the backbone of modern product communication.
Yet many organizations still struggle to turn DITA-based documentation into scalable, governed, and truly omnichannel experiences.
This executive roundtable brings together practitioners from real enterprise programs to discuss how Adobe Guides enables end-to-end technical content operations — from authoring and governance to delivery across web, in-product, service, and print.
Date:
Tuesday, March 17, 2026
Roundtable:
12:00 PM - 4:00 PM CET at the Reply Solar ( Directions )
Dinner:
4:00 PM - 10:00 PM CET at the Paulaner Nockherberg Starkbierfest ( Directions )
Expect no slideware theory. Only lessons learned from live programs.
Agenda at a Glance
12:00 – 12:30: Welcome reception & arrival
12:30 – 14:00: Session Block I Customer experience & Adobe perspective
14:00 – 14:30: Coffee break
14:30 – 16:00: Session Block II Implementation insights, architecture patterns, open discussion
From 16:00: Evening Event: Starkbierfest at Paulaner Nockherberg Authentic Bavarian culture, reserved tables, informal networking
Seats are limited.
This is an invitation-only roundtable to ensure depth of discussion and peer exchange.