Alex Beutel

Business Unit Delivery Lead

As a Business Unit Manager at Comwrap Reply, I lead our unit specializing in Adobe Commerce projects, focusing on delivering robust and scalable e-commerce solutions. I drive the strategic operations and ensure the successful implementation of digital commerce platforms that empower our clients' business growth.

Specialise In

I specialize in the Adobe Experience Cloud ecosystem, particularly Adobe Commerce. My focus is on guiding operational excellence in implementing Adobe Commerce solutions, optimizing performance, and enhancing user experiences. This expertise is complemented by my proficiency in E-commerce Strategy, Digital Commerce Platforms, integrating commerce solutions with broader DXPs, and fostering effective collaboration through intercultural competence.

Outside Comwrap Reply

When I'm not focused on e-commerce, I love to travel and discover new cultures, explore new recipes and culinary experiences, and seek out sun and water activities.