Adobe Customer Journey Analytics Accelerator

Migrate from Adobe or Google Analytics to CJA in 6–8 Weeks—Future-Ready, Identity-Based, and Schema-Led

The Challenge:
Legacy Analytics Doesn’t Match Today’s Journeys

Traditional analytics platforms—whether Adobe Analytics or Google Analytics—weren’t built for omnichannel customer journeys. Marketers are stuck stitching sessions together, struggling with limited identity resolution, and making decisions on incomplete views.

Adobe Customer Journey Analytics (CJA) changes the game. But migrating requires careful orchestration—from data strategy and schema design to user training and tool adoption.

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Our Solution:
Content Edge Accelerator

This Rapid Deployment Package is built for organizations ready to unlock the power of CJA—whether they’re migrating from Adobe Analytics or Google Analytics (UA/GA4).

We help you go live in just 6–8 weeks with historical data onboarded, real-time data streaming set up, CJA workspaces configured and Teams fully enabled and confident. You get a scalable, governed analytics foundation—ready for omnichannel reporting, audience activation, and identity-based personalization.

Migration from Adobe Analytics

For Adobe Analytics migrations, we use the Analytics Source Connector to ingest historical data into Adobe Experience Platform (AEP) and the Component Migration Tool to rebuild segments, dimensions, and metrics in Customer Journey Analytics (CJA). Report suites are mapped to XDM schema, while Adobe Web SDK streams live data going forward. Data is validated in parallel with Adobe Analytics to ensure continuity before final decommissioning.

Migration from Google Analytics

For Google Analytics migrations, we export historical data from GA (UA or GA4) to BigQuery, flatten and normalize it to XDM, and ingest it into AEP. Batch data is paired with real-time tracking via Adobe Web SDK. In CJA, we configure data views, session logic, and identity stitching using ECID or Customer ID. Both GA and CJA run in parallel during migration to validate consistency before the legacy analytics setup is retired.

Other Analytics Solutions

For clients using other analytics platforms (e.g. Matomo, Piwik PRO, legacy in-house solutions), we assess data structure, export capabilities, and tracking logic to define a viable migration path into Adobe Experience Platform (AEP). Historical data is transformed into XDM schema and ingested via batch pipelines. We configure Adobe Web SDK for live data collection, and set up CJA data views and session definitions. Parallel tracking ensures validation before switching off legacy systems.
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Business Impact:
Modern Analytics, Measurable Gains

Migrating to Adobe Customer Journey Analytics isn’t just a platform change—it’s a strategic upgrade. By replacing outdated session-based tracking with real-time, identity-based insights, your team gains a complete view of customer behavior across channels. With faster access to trusted data, smarter segmentation, and future-proof architecture, your analytics becomes a growth driver—not just a reporting tool.

360° Customer Insights
Combine behavioral, transactional, and identity-based data across channels in one real-time view.
Faster Time-to-Value
Use prebuilt migration scripts, Adobe tooling, and blueprint execution to go live in weeks—not quarters.
Future-Proof Analytics
Replace rigid sessions and sampled data with event-based, XDM-compliant, identity-aware analytics.
Governance & Scale Built-In
From day one, your setup is structured to expand across teams, regions, and data sources.
Lower Risk, Higher Confidence
Run legacy and new systems in parallel before full transition—validate, then scale with confidence.
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What’s Included:
Everything You Need to Migrate with Confidence

This Rapid Deployment Package covers the full journey—from data extraction and schema modeling to live dashboards and enablement. We bring the tools, the technical expertise, and the strategic clarity to get you live on Adobe CJA—fast, governed, and future-ready.

Data & Platform Audit

We assess your current analytics environment, identify gaps, and define the migration strategy based on source system, key metrics, and use cases.

Schema & Identity Design

We build an XDM-compliant data model and define your identity stitching logic (e.g. ECID, Customer ID) to enable cross-channel journey analytics.

Historical Data Ingestion

Whether from Adobe Analytics, GA/BigQuery, or another platform, we transform and load historical data into Adobe Experience Platform (AEP) using best practices.
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Live Tracking via Web SDK

We configure Adobe’s Web SDK to collect real-time behavioral data using modern, event-driven architecture—fully aligned with your XDM schema.

Component & Metric Migration

We migrate key components like segments, dimensions, and calculated metrics into CJA (using Adobe’s migration tool where applicable), preserving your business logic.

CJA Workspace Setup

We create data views and configure your CJA workspace with customized filters, session logic, and attribution settings tailored to your reporting needs.
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Validation & Parallel Testing

We run both systems in parallel to verify data consistency, refine schema mapping, and build confidence across stakeholders before switching off the legacy platform.

Training & Documentation

We train your analytics and marketing users on CJA with hands-on sessions and deliver a reference playbook for ongoing operations.

Strategic Roadmap & Handoff

We wrap up with a tailored roadmap for expanding CJA—whether that’s CRM integration, multi-channel stitching, or AI-driven segmentation.
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Our Delivery Model:
Structured, Agile, and Outcome-Driven

We combine blueprint precision with agile execution to deliver a full CJA migration in just 6–8 weeks. Whether you’re migrating from Adobe Analytics, Google Analytics, or another platform, our phased approach keeps teams aligned, data validated, and go-live on track—without the usual delays or guesswork.

Discovery & Data Strategy Alignment
We audit your existing analytics setup, define the MVP scope, align on use cases, and design the XDM schema and identity stitching strategy required for ingestion into Adobe Experience Platform (AEP).
Data Ingestion & Streaming Setup
We ingest historical data—either from Adobe Analytics (via Source Connector) or Google Analytics (via BigQuery). At the same time, we configure Adobe Web SDK for real-time streaming using a future-proof, schema-driven approach.
Component Migration & CJA Workspace Configuration
We migrate key analytics components such as segments and metrics (using Adobe’s migration tools where applicable) and build your CJA data views and workspaces—ready for reporting and stakeholder validation.
Validation, Testing & Enablement
Run both systems in parallel to validate key outputs. We fine-tune schemas, resolve discrepancies, and train your analysts and marketers on the new environment with live dashboards and use case-driven sessions.
Go-Live & Strategic Handoff
We finalize your production configuration, support your first live use cases, and deliver roadmap recommendations for scaling CJA across channels, teams, and data sources. Optional hypercare support available.
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At Comwrap Reply, we help brands create “Moments That Matter” — hyper-personalized, AI-powered experiences that deepen customer relationships. We believe that in today’s digital economy, customers don’t just expect engagement—they expect relevance, immediacy, and emotional resonance at every touchpoint.

That’s why we combine the strategic strength of the Adobe Experience Cloud with the agility of AI-infused execution. As a Platinum Adobe Solution Partner with specializations across AEM (Sites, Assets, Forms, Run & Operate) and Adobe Commerce in both EMEA and the Americas, we deliver solutions that are fast, flexible, and built to scale.

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Customer Success and Insights

Services: Digital Analytics
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What Is Customer Journey Analytics?

Adobe Customer Journey Analytics (CJA) is the evolution of digital analytics—moving beyond clicks, sessions, and channel silos to deliver real-time, identity-based insights across every touchpoint.

Built natively on Adobe Experience Platform (AEP), CJA ingests behavioral, transactional, and contextual data from any source—web, app, CRM, call center, offline—and stitches it into one unified customer journey. The result? Analysts and marketers finally see the full picture—and act on it in real time.

Start Small. Scale Fast.

CJA isn’t all-or-nothing. Start with web and app data, then scale—adding CRM, offline, or call center sources as needed. Adobe Experience Platform’s shared identity stitching ensures every new input connects to a unified customer view. This modular, data-product approach lets you build analytics step by step—delivering value fast while preparing for what’s next.

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Ready to Leave Legacy Analytics Behind?

Whether you’re migrating from Adobe Analytics or Google Analytics—let’s build your next-gen analytics engine on Adobe CJA.

→ Contact Us

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