Adobe Real-Time CDP
Unify customer data. Activate personalized experiences—in the moment.
Real-time Personalization at Scale
Adobe Real-Time CDP is the engine behind real-time personalization at scale—bringing together customer data from across systems to build a unified, actionable profile for every individual. At Comwrap Reply, we help enterprises implement Real-Time CDP to power intelligent segmentation, journey orchestration, and omnichannel activation.
Unlike traditional data platforms, Adobe’s CDP is built for both B2C and B2B use cases, combining known and unknown data in a privacy-compliant way. This enables marketing teams to respond to behaviors as they happen—not hours or days later.
What we deliver with Real-Time CDP:
360° Customer Profiles
Unified, privacy-safe customer profiles enriched in real time
Personalized Messaging
Event-based triggers for personalized messaging and experiences
Interoperability
Integration with Adobe Journey Optimizer, Target, and Analytics
Audience Segmentation
AI-powered audience segmentation and targeting
Seamless Activation
Seamless activation across owned and paid channels
Real-time Customer Profiles
Adobe Real-time CDP uniquely offers real-time customer profile unification by ingesting and processing data instantly across online and offline sources.
This enables marketers to access up-to-the-moment, unified customer views for precise segmentation and activation.
Its built-in identity graph resolves identities across devices and channels, supporting privacy compliance while powering AI-driven personalization at scale—delivering truly dynamic, context-aware customer experiences.
What are you waiting for?
With Real-Time CDP as your foundation, every customer interaction becomes smarter, faster, and more relevant—driving deeper engagement and higher conversion across the entire journey.