B2B Go-to-Market Orchestration
Unite Sales & Marketing. Orchestrate Growth.
Rewire your B2B go-to-market with AI, data, and orchestration at scale.
Traditional B2B go-to-market strategies are broken. Sales and marketing teams operate in silos. Buyer groups are complex and self-driven. Content velocity can’t keep up. And ROI remains elusive.
Align your revenue teams on a unified strategy—from lead to lifetime value—with Comwrap Reply and Adobe Experience Cloud.
At Comwrap Reply, we help B2B enterprises modernize their GTM motion through intelligent orchestration—powered by Adobe Experience Cloud and underpinned by clean data, GenAI, and unified journeys.
From buyer group segmentation to automated campaigns and content at scale, we bring together data, teams, and technology—so you can close deals faster, reduce cost of sale, and unlock lifetime value across channels.
Align Sales & Marketing on a Unified Data Model
Challenge: Disconnected lead data, inconsistent targeting, and a lack of shared visibility.
Solution: Unify person- and account-level data in Adobe Real-Time CDP B2B Edition. Integrate signals across CRM, marketing automation, and digital platforms.
Use Case: We connect marketing and sales on the same audience truth—complete with buyer signals, account insights, and cross-channel identifiers. This eliminates misalignment, improves targeting accuracy, and creates a shared pipeline language across departments.
Orchestrate Buyer Group Journeys with Precision
Challenge: Complex buyer groups make personalization at scale nearly impossible.
Solution: Use Adobe Journey Optimizer B2B to manage journeys across personas, stages, and channels—dynamically adapting to behavior.
Use Case: We design real-time, multi-threaded journeys based on stakeholder roles, funnel stage, and intent signals. Each touchpoint is orchestrated to nudge the group forward—from discovery to deal signed—while aligning sales follow-ups with marketing momentum.
Scale Content Across Buyers, Roles & Markets
Challenge: One-size-fits-all content slows down deals and kills engagement.
Solution: Build a modular content supply chain using Adobe Workfront, GenStudio, and AEM Sites—connected to buyer and persona data.
Use Case: We operationalize content workflows from brief to reuse. Enable dynamic content variants per persona, segment, or vertical. Speed up personalization without multiplying effort. Creative teams get more focus. Sales and marketing get tailored assets—faster.
Boost Pipeline Velocity & Lead Quality
Challenge: Sales teams waste time chasing poor-fit leads. Marketing struggles to prove ROI.
Solution: Leverage Adobe Marketo Engage and Customer Journey Analytics B2B to identify, score, and prioritize high-value accounts.
Use Case: We implement lead scoring models based on intent, fit, and behavior. Sales gets visibility into hot accounts. Marketing gets feedback on campaign performance. Together, they act on the data that drives deal progression.
Empower Sales with Digital Commerce & Guided Selling
Challenge: Reps can’t scale. Buyers expect frictionless, self-serve, digital experiences.
Solution: Use Adobe Commerce and AEM Sites to build digital buying portals, configurators, and quote-to-contract flows.
Use Case: We create B2B storefronts that serve sales teams and customers. Dynamic bundles, rep-assisted checkout, real-time pricing, and account-specific offers. Whether it’s self-service or rep-enabled, every experience is fast, accurate, and connected.
Ready to Orchestrate Smarter Growth?
Let’s align your revenue teams, automate buyer journeys, and scale personalized engagement with Adobe.